local seo. In this post, we talk about how can you dop local SEO for your local store. In these days competition is very high. If you are running any kind of business then online presence is more important for your business. People searching more online things as compare to walk to find some store or food for our needs. Then it is really important to improve your store traffic online presence.
Do you know Google provides you a free tool for your business to find your store who wants to service from you?
You can set up easily by yourself no need to pay any amount to anybody for that.
How to make Google business page
If you want to register your business in Google business page then first thing to do sign up in Google account and open google business or if you want to make through Android phone then download google my business app and fill name of your physical store, what you serve service to your consumers, your store opening and closing time, your website URL, profile photo and store photo indoor or outdoor both after the fill up whole form verify your physical address by just click on verify address. Google sends the verification code to your address which you provided.
If you do not verify your address then Google does not appear your store in search results.
Why you have to list your store in Google business
You know that everyone starts using the internet. World 70% people are using the internet and find first anything on the Internet. If you are running some small business and your online presence is zero then Google really give you best tool to make your business presence in an online market.
Google business page gives you more conversation as compared to offline presence. To register your business on the online platform and get more conversions.
How to rank higher
If you want to rank first in search results then first do some important things first Upload lots of images on your business profile indoor and outdoor also upload an image with your staff and with your clients, the category must be clarified or subcategories which help to understand Google what are you doing. do not use lots of categories if you use more category to rank higher that is not good for your business.
Suppose that if someone searches about food but your business is related to fast food and when the customer visits your site and they do not find food only there is present fast-food then he leaves your website instantly that reduce your conversation rate. This is not good in google eyes Google thinks you are spamming with it and it down your rank on a results page. So must clarify your business category.
Why distance and online reviews is important for local business SEO?
Distance and reviews are the matter for you because when peoples search for something on google then result from shows related to minimum distance and maximum reviews which store have. When your shop is near to the consumer or you have maximum star rate, then Google shows your store at first But not only this thing gives your business in the first spot on the result page. Many things are matters to rank on top also.
First of all the name of your business, your address and your phone number same on everywhere, if not same on everywhere then your store does not appear in the result page.
Use some tricks to get the review from your consumer
When your customer leaves your store tell him to give review of what they experienced. and try to Interact With Consumers and also try always respond to every single comment. It helps to make increase your store visibility in search engine result page(SERP).
To generate more sale Give some coupons and discount offers to your regular consumes try to fell them special by giving them more attention. The benefit of this, the person happy to get your services and they always revisit in your store. If consumers are happy from you, then your business goes always in profit.
Growing mobile internet users rapidly
In the few past years, Mobile users are rapidly increased. People start more using the web on mobile as compare to desktop or other devices. That means if you want to optimize your business on Google business page ten more concentrate on mobile SEO.
People also searching in mobile through voice to find some result so when you are doing your business page SEO must focus on voice search keywords which help to appear first no on SERP.
Local business marketing
Marketing is a very important part of growing every business small or big businesses. Without marketing, you don’t make your brand Visibility. some businesses are failed just because they did not do perfect marketing for his business. marketing is part of every business if you did everything to grow your business and does not focus on marketing so maybe your business does not give you result that you expected.
Some free ways to do marketing for your brand
Here we take an example for food restaurant for better understanding.
Facebook is the best platform to interact with your products to peoples. Here you can share your every product with peoples without paying any cost. If you have a brand page with the huge amount of followers then you have to post something on it every day. Trough this you can interact daily with your audience. Give some exciting offer on every weekend also.
Instagram is also a very popular image sharing social platform. Here daily millions of images uploads and peoples interact with them. Post your food images every day on your Instagram page. The effect of that people start interacting with you through your Instagram page and you have more chances to get more conversation with the new consumers. and also while serving some food to your consumers told him to put their image on Instagram and reward them for it. the big benefits of that your store food sharing with their friends and its also give you more good results. one more similar site Pinterest is also an image sharing platform. you can also post images here. Twitter is also popular social media platform.
People always love to share on social media what they eat. That is also one type of promotion if people share itself on his profile
Analyze your data
You have to really analyze your data every week what improve and what’s gone wrong for you that can help to decide what people’s love to buy from your store and what not. Then make changes according to people interest. That really helps to increase your revenue.